WhatsApp users may start seeing ads on their platforms

The plan to serve ads by Facebook through instant messaging service WhatsApp, is still on progress. Facebook intends to serve this ads after it completes completes its multi-year effort to link all its social media platforms.

Serving targeted ads on the platform could be a challenge as it provides end-to-end encryption which allows only the sender and the recipient of the messages to see the content, barring others, including WhatsApp, to view the content.

Facebook plans to solve the problem by finding a “match” for WhatsApp numbers in Facebook accounts, according to the report.

The plan has reportedly not gone down well with some of its executives who fear that this move may lead some users to delete their Facebook account.

Reports of plans about using Facebook data for serving ads on WhatsApp earlier also created controversies.

Facebook announced its intention to bring advertising to Status, WhatsApp’s version of Stories in 2018. A report in the Wall Street Journal in January this year said that the social networking giant had put WhatsApp advertising “on ice”.

The new details revealed by The Information suggests that Facebook’s plan to monetise WhatsApp, which has over two billions users globally, still holds.

A Facebook spokesperson confirmed that “ads in Status remains a long-term opportunity for WhatsApp.”