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MTN Golf, Music, Football, Lifestyle Sponsorship Criteria 2021/2022 - Apply

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MTN receives a great amount of sponsorship proposals each year. 

There are certain criteria that should be included in the proposal. We would be more than glad to receive your proposals when it adequately meets our needs. We’ve identified a set of criteria that you should base your proposal on to get you started on the right track. You should also take note of MTN core brand values before drafting out your proposal.

General considerations

  • We will consider proposals aligned to our current sponsorship portfolio (Golf, Music, Football, Lifestyle).
  • We will not consider proposals aligned to individuals, political and religious properties.
  • We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions and providing results to the sponsor.
  • We generally need a minimum of 4 months lead to initiate a legal agreement to a sponsorship property

Your proposal MUST include

  1. Key details of the opportunity, including sponsorship investment and expected Return on Investment.
  2. Overview of your key objectives, marketing, advertising & communication plans – including what is and is not confirmed.
  3. List of rights holders, media partners and sponsors who have committed to date.
  4. A comprehensive list of what the rights package entails and perceived benefits/value to MTN, including how they relate to us and our products.
  5. Timeline including important deadlines.

CORE BRAND VALUES

Leadership

  • Foresight
  • Commitment
  • Guidance
  • Building a future for our people and the customers we serve.
  • Leading the way through connectivity enablement.

Innovation

  • Simplicity
  • Imagination
  • Insight

Creativity

  • Doing things differently.
  • Making unlikely connections.
  • The unexpected exceeds expectations.

Integrity

  • Solid Principles
  • Trusted
  • Togetherness
  • We are, because of you, our customer.
  • We are, because of you, our employee.
  • With your trust and belief, we will always succeed.

Relationships

  • Teamwork
  • Friendly
  • Personal
  • Warm
  • Caring
  • Doing things differently.
  • Making unlikely connections.
  • The unexpected exceeds expectations.

Can-Do

  • Optimistic
  • Future Focus
  • Passionate
  • Happening
  • Creating brighter futures, for everyone whose life we touch.
  • Empowering people, communities and countries.
  • Creating possibility.

Sponsorship must provide at least SIX of the following

  1. Natural link with MTN core brand values (see above).
  2. Reach/Access to target market (see below).
  3. Revenue generation opportunity via mobile content & download.
  4. Ability to activate the property and in so doing add-value to our target markets.
  5. Exclusive naming rights to event or high profile sub-event.
  6. Limited degree of sponsorship clutter.
  7. Limited/No ambush potential.
  8. Established track record.
  9. On-site sales opportunities.
  10. On-site research/product testing/concept testing.
  11. Access to existing databases.
  12. Database-generating activities.
  13. Provide networking opportunities for key customer hospitality (‘what money can not buy’ activities are particularly good).
  14. Provide promotional main media time/space (logo exposure does not count).
  15. Access to appropriate celebrities.
  16. Product placement (using our product in a meaningful way as part of the event).

Submission Process

  • Submit your proposal to sponsorship.GH@mtn.com. 
  • An automated acknowledgment of receipt will be sent to by the system as soon as the proposal details have been captured.
  • Each proposal will be reviewed by the sponsorship Manager before proceeding with a recommendation.
  • Where it meets the criteria vis-à-vis an available budget, a plan is initiated for approval.
  • A maximum 25-working day revert on our disposition of the proposal will be sent.

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